Tata CLiQ Luxury Teams Up with Farah Khan for Humorous Black Friday Sale Campaign

Tata CLiQ Luxury has launched an engaging social media campaign featuring director and choreographer Farah Khan to promote its much-anticipated Black Friday Sale. The campaign video humorously takes aim at celebrity gatekeeping, showcasing offers on premium and luxury brands from both global and Indian labels.

In the video, Farah Khan playfully addresses some well-known celebrity clichés surrounding skincare, fitness routines, and luxury shopping. She emphasizes how even celebrities can’t resist the irresistible offers available during the Black Friday Sale on Tata CLiQ Luxury, concluding with her own take on why this is the perfect time to shop for high-end brands on the platform.

Gopal Asthana, CEO, Tata CLiQ said, “The Black Friday sale is one of our flagship events with never-before-seen offers on premium and luxury global and Indian brands across categories. Given the theme of this sale event is expected to the unexpected, in addition to surprise giveaways, unexpected price drops, and more, we’ve collaborated with Bollywood icon Farah Khan for a social media campaign. She brings her wit, charm, and relatable personality as she spills celebrity secrets. The video showcases her unique perspective, capturing the desire that people have for luxury shopping. We invite consumers to shop from Tata CLiQ Luxury this Black Friday Sale and embrace the spirit of the holiday season.”

The Black Friday Sale at Tata CLiQ Luxury offers discounts of up to 50 percent on premium and luxury products across a wide variety of categories including apparel, beauty, accessories, footwear, home décor, jewelry, watches, and more. The sale is available until December 2, 2024, providing ample opportunity for shoppers to take advantage of exclusive deals on luxury brands.