Timex Unveils $1 Watch to Mark 170th Anniversary, Reviving the ‘Dollar Watch’ Legacy

Timex, a trailblazer in the watch industry, marks its 170th anniversary with a special offering of 1,000 limited-edition Waterbury watches priced at just $1, rekindling its legacy of accessible timekeeping. On November 16th, consumers in India can claim one of these exclusive $1 watches starting at 10 am on shop.timexindia.com and through select retailers. This rare opportunity invites participants to be part of Timex’s celebration of time, resilience, and the lasting impact of the dollar.

This release pays tribute to Timex’s heritage in quality watchmaking, tracing back to its origins as the Waterbury Clock Company in 1854. It also honors the iconic Yankee pocket watch, Timex's first $1 timepiece, fondly remembered as “the watch that made the dollar famous.”

In the mid-19th century, pocket watches were priced beyond the reach of the average person. Waterbury Clock Company changed this, democratizing timekeeping for everyday people. Farmers relied on it during harvests, train conductors for timing, and factory workers to coordinate breaks. By the early 1900s, over six million of these “dollar watches” had been sold to Americans from all walks of life, including Mark Twain, who famously sent Timex a dollar for his own watch.

Shari Fabiani, Chief Marketing Officer, Timex Group expressed, “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”

This exclusive watch is part of the Waterbury collection, a nod to the brand’s origins, featuring finely crafted surfaces and thoughtful design details. It includes a glossy ice-white dial adorned with the official 170th Anniversary Edition logo and 3D lacquered Roman numeral markers. The caseback is engraved with a commemorative message and finished with vertical brushing, adding a timeless touch.

Deepak Chhabra, Managing Director, Timex India shared, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy. The 170th anniversary isn't just a celebration of the brand's existence; it's also an opportunity for us to express gratitude and thank our loyal customers who've trusted us for generations and have believed in our promise of 'reliable timekeeping at a great price'. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can't wait to see and join in our customers' delight.”

The worldwide release of 1,000 limited-edition watches, with 120 available in India at Rs. 83, ensures that Timex enthusiasts globally can partake in this milestone celebration. For more information on the Timex 170th Anniversary limited-edition watch and a list of retailers, visit the Timex website. Remember, time waits for no one, and neither will these watches.