Tips Music and Sterling Reserve Revive 90s Classics with “Tips Take 2”

Tips Music Limited and Sterling Reserve Music Project have joined forces to launch “Tips Take 2,” an ambitious music initiative aimed at reinventing Bollywood’s most cherished classics. This innovative collaboration promises to offer music enthusiasts a revitalized and electrifying experience of timeless tracks. 

Hari Nair, CEO, Tips Music Ltd. said, "We are delighted to partner with Sterling Reserve to launch our first music IP "Tips Take 2", which reimagines iconic 90s hits and creates a new take on our catalog. The recently launched Brand & Partnerships division has ideated and worked on this exclusive IP. They also work with brands for bespoke content, in-film placements, music video brand integrations, and licensing our musical hits for their advertisement campaigns. We look forward to collaborating with brands, to redefine audience engagement through innovative, tailored entertainment solutions across both music and films. Tips Take 2 is just the beginning of our journey into branded IPs, with many more exciting projects on the horizon."

The project debuted on December 9th with the release of its first song, “Sambhala Hai Maine.” This track, a modern reinterpretation of the 90s classic originally sung by Kumar Sanu, is brought to life by Dev Negi, the dynamic voice behind the hit song “Heart Throb” from Rocky Aur Rani Kii Prem Kahaani. Accompanying him in the music video are Heli Daruwala and Parth Samthaan, whose on-screen chemistry adds a bold and contemporary flair to the iconic track.

Bikram Basu, Chief Innovation and Strategy Officer, Allied Blenders and Distillers shared, “Launched as a digital-first property with a mix of emerging and established artists, and now in its sixth year, the Sterling Reserve Music Project is collaborating with Tips Music to reimagine timeless Bollywood hits from the ’90s in a new way. The Sterling Reserve Music Project ‘Take 2’ with Tips will have people cheering for sure.” 

“Tips Take 2” is more than just a tribute to Bollywood’s golden era—it is a testament to the evolving landscape of Indian music. The project includes three carefully curated song recreations that aim to captivate audiences by blending nostalgia with a contemporary touch. It celebrates iconic artists while simultaneously providing a platform for emerging talents.

The first track, “Sambhala Hai Maine,” is now available across all major music platforms, promising to transport listeners to a reimagined realm of musical nostalgia. With this release, Tips Music and Sterling Reserve Music Project are setting the stage for an exhilarating journey that bridges the past and present of Bollywood music.