Too Yumm! Teams Up with Ananya Panday for Explosive K-Bomb Ramen Campaign

Bottomline Media Pvt Ltd, a global leader in integrated marketing and talent management, has once again demonstrated its creative strength by orchestrating a dynamic collaboration between Bollywood star Ananya Panday and Too Yumm!, the innovative snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group. This exciting partnership has been formed to promote the brand’s bestselling product, K-Bomb Ramen.

A standout feature of this campaign is Ananya Panday speaking in Korean, marking a first for an Indian actor in a digital campaign. This unique element adds an extra layer of authenticity to the narrative and emphasizes the hot, bold flavors of the product. Ananya’s vibrant personality and the explosive taste of K-Bomb Ramen are seamlessly blended into the campaign, resulting in a captivating video that sets a new benchmark for brand storytelling.

Bottomline Media took charge of every aspect of the campaign, from conceptualization and scriptwriting to production and execution. Their 360-degree approach ensured that the brand’s vision was realized with precision and creativity, creating a cohesive and innovative campaign that distinguishes itself in the market.

"Thinking out of the box has always been our strength, and creating an engaging campaign for TOO YUMM!'s K-BOMB was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavors that the product is known for, all while connecting with a broader audience in a fun and dynamic way," shared Tanaaz Bhatia, Managing Director and Founder of Bottomline Media Pvt Ltd.

Yogesh Tewari, Vice President, Marketing, Too Yumm commented, “We're thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of hot and spicy ramen. We wanted the campaign to leave an effect of the flavors through visual demonstration.”

Bottomline Media Pvt Ltd continues to set new standards in creative brand collaborations, consistently delivering campaigns that not only attract attention but leave a lasting impact. Their expertise in innovation and execution reaffirms their status as leaders in crafting powerful, resonant brand partnerships.