Van Heusen Partners with Taapsee Pannu to Strengthen its Focus on Modern Womenswear

Van Heusen has announced a strategic partnership with actress Taapsee Pannu as its new brand ambassador. Known for its focus on power dressing, Van Heusen is aligning its image with the versatile and dynamic personality of Pannu to appeal to modern Indian women. 

As a brand, Van Heusen caters to consumers who seek a blend of fashion and functionality, and Pannu’s career reflects the ambition and confidence the brand aims to represent. Van Heusen’s product portfolio spans various occasions—from formal wear to casual and travel attire—offering versatility for the modern woman. This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.

Abhay Bahugune, Chief Operating Officer at Van Heusen said, “We are excited to have Taapsee on board as she truly represents the ambitious and relentless woman of today. Taapsee is a seamless fit for Van Heusen as she has a confident personality and a strong personal mission, much like many of Van Heusen's women customers. This is a great leap for the brand to be able to live up to the mantle of being India’s leading western wear brand for women.”

The brand's new campaign, "Lead Every Role," will feature prominently on digital platforms, showcasing the multifaceted fashion choices offered by Van Heusen. This campaign is aligned with Pannu’s public persona, emphasizing her versatility and ambition, characteristics that resonate with the modern Indian woman. 

Pannu shared, “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made. Van Heusen has versatile and fashionable offerings, and I am super glad to be part of the Lead Every Role campaign, as this concept is extremely close to my heart.”

Van Heusen’s growing focus on womenswear is evident in its expanding retail presence, with over 150 stores nationwide. The brand’s products are also available through major department stores like Lifestyle and Shoppers Stop, as well as online platforms such as Amazon, Myntra, and the brand’s exclusive website.

This association with Taapsee Pannu marks a key step in Van Heusen’s strategy to strengthen its position in India’s western wear market, particularly targeting women who seek both style and purpose in their wardrobe choices.