Wrangler, the renowned global denim brand, has partnered exclusively with Social, India’s popular urban hangout, to launch a series of co-branded musical events across six major Indian cities. Running from October to December 2024, these events will feature top local rap and hip-hop artists, delivering a high-energy experience that merges Wrangler’s adventurous essence with Social’s creative, urban vibe.
The collaboration aims to strengthen Wrangler’s visibility among young, bold consumers who resonate with both brands’ dynamic lifestyles. Attendees will enjoy live performances, exclusive co-branded merchandise, and interactive brand activations, all tailored to celebrate the adventurous and artistic spirits of Wrangler and Social.
Nitin Chhabra, CEO of Ace Turtle, said “At Wrangler, we always strive to connect with our consumers in new, authentic ways. Partnering with Social was a natural fit, as both brands resonate strongly with India’s youth. This collaboration blends fashion, music, and culture in a way that reflects the energy of our audience and reinforces Wrangler’s iconic status.”
Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt Ltd, added, “At SOCIAL, we craft immersive experiences through brand partnerships that bring our communities closer together. Our collaboration with Wrangler fuses music, fashion, and culture in a way that truly resonates with our audience.”
Sudeep Subash, Co-founder & Chief Revenue Officer of Collective Artists Network, further added, “We’re excited to partner with Wrangler and Social to curate a series of vibrant events that seamlessly blend fashion, music, and cultural expression.”
Each event will feature immersive LED displays, game tables, branded menu items, and photo booths, creating a unique Wrangler-themed experience. The series began at Chandigarh SOCIAL on October 18 and will continue through December 14 in Delhi, Mumbai, Pune, Bengaluru, and Hyderabad.
Copyright © 2009 - 2024 License India.