Virat Kohli's men's apparel brand, WROGN, has announced a major milestone by securing Rs. 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL). This investment is a significant step for the direct-to-consumer (D2C) fashion brand, which has quickly gained popularity for its stylish offerings and vibrant designs.
With this latest funding round, ABDFVL’s stake in WROGN has increased from 17.1 percent to 32.84 percent on a fully diluted basis. This substantial investment underscores the confidence that Aditya Birla Digital Fashion Ventures has in WROGN's vision and growth trajectory.
Virat Kohli, a prominent figure not just in sports but also in the business world, has been instrumental in shaping the brand's identity. Under his leadership, WROGN has established itself as a go-to choice for young men seeking modern and stylish apparel. The brand's commitment to quality, coupled with its fashionable designs, has made it a favorite among consumers.
The collaboration with Aditya Birla Digital Fashion Ventures highlights a growing trend in the fashion industry, where established players seek to partner with emerging brands that have the potential for significant growth. This partnership is expected to yield synergies that benefit both parties, as WROGN leverages ABDFVL's expertise and resources to enhance its operational capabilities.
The infusion of capital is expected to empower WROGN to embark on its next phase of growth and innovation. This includes expanding its product range, enhancing its marketing efforts, and potentially entering new markets. The funding will also support the development of new collections that align with the latest fashion trends and consumer preferences, allowing WROGN to maintain its competitive edge in the fast-evolving fashion landscape.
The funding from Aditya Birla Digital Fashion Ventures not only provides financial backing but also reinforces the belief in WROGN's potential to redefine men's fashion in India. With this robust support, WROGN is set to elevate its brand presence and continue to captivate the modern consumer.
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