Consumer Trends

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Understanding the Indian Buying Behaviour and Preparing Your Online Businesses for the Festive Season

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From October 2020 to November 2020, gross deals for brands and sellers were Rs 58k crores. That is an over 65% increment from 2019.

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How Covid-19 has Re-Shaped the Consumer Shopping Behaviour?

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The market has seen a spectacular shift in consumer behaviour, with an unparalleled growth in e-commerce operations globally. These developments were prompted by a variety of government policies, initiatives, and limitations.

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5 Tips to Enhance Brand Appeal for Gen Z Consumers

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Social media has given this generation the ability to consume information, influence institutions, and share their opinions with almost limitless possibilities.

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Changing Consumer Touchpoints in the Post Pandemic Era

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Today's customers are confident about what they want, and they expect the touchpoints to be uniquely personalized and linked throughout, for a smooth shopping experience.

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What Factors to Consider When Comparing Home UPS Prices?

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Remember, you must choose an inverter battery combo that doesn't compromise on quality and has a long service life with ZERO to very little maintenance.

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Changing Consumer Trends 2021 and Beyond

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The consumer is changing because the environment around them is evolving, and there is an increasing bifurcation between income groups that affects spending patterns.

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4 Steps Retailers Can Take to Retain Customers and Maximize Growth

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Forter's data suggested that, by the end of 2020, the number of new online shoppers had grown to 2x that of pre-pandemic levels.

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How Bright is the Future of Healthy Product Brands in India

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The demand for healthy food options isn't new, but the pandemic has certainly expedited it and this market is expected to reach US $ 8.3 billion by 2023.

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How Premium Quality & Design is Taking Centrestage for Homegrown Fashion Brands

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India makes world-class textiles and designs and the time has come to repurpose this to the local market as well with the Indian origin of the product and brand being worn with pride.

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The Potential for the Indian Health Food Industry and What the Future Holds

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Studies are continuously evaluating the direct and indirect influence of the pandemic on the growing demand for healthy food offerings.

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Where does Gen X Stand in Determining the Turn of Beauty Industry

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When it comes to the ever-changing beauty industry, a Gen-Xer has a very positive approach to beauty, they want to find ways to prolong their health and looks by using products that are renewing and help them in aging gracefully.

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3 Reasons Why a Strong Supply Chain Is Necessary for Having a Happy Customer

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Good technology is a very important component of a strong supply chain and logistic planning. Technology has led to automation of warehouse activities leading to better warehouse management system.

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Decoding Food Buying Behavior of Consumers

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Food buying behavior was changing; however, the emergence of COVID-19 altered its track rapidly.

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What do Indian Consumers Expect from Brands in a Post-Pandemic World

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72 percent of Indians are the most frightened about shopping in-store as compared with their global counterparts in the wake of COVID-19.

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India's Youth Pushing Alcoholic Beverages Market Towards a New Niche - Craft Liquor

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The revenue from the alcoholic drinks market amounted to USD 1,371,385 million in 2020 which is anticipated to reach USD 39.7 billion by the end of 2030.

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Consumers Place Bets upon Pre-Owned Phones Amid Pandemic:

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Xiaomi topped the chart as the most sold smartphone brand, followed by Apple and Samsung.

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How Brands Can Target HENRY's

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This segment has specific characteristics and can be differentiated/ identified from others because of tell-tale signs like making huge money, having high-cost life, and doesn't have an emergency fund.

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How Second Wave of Pandemic has Impacted Consumer Sentiments

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51 percent of consumers expect their spending to shrink over the next six months.

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Consumer Packaged Goods: Riding The High Wave Of Innovaton And Pivoting In The New Normal

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Consumer packaged goods segment have been quick to innovate and pivot to meet the demands of the new normal, engage with consumers more than ever before, stay relevant and sync up with consumer's evolving demands and preferences.

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How Each Day of Second Covid Wave is Affecting Consumer Behavior

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In addition to the acceleration of online retailing, other distribution options in which no physical human interaction is needed may gain in popularity.