Developing and executing a customizable kitchen can pinch your pocket, and be taxing and time-consuming if all the minute things are not taken into consideration before its execution.
One major trend is that brands have an opportunity to accentuate value-added experiences which can define and influence the consumers' journey from decision-making to consumption
Whilst experiential marketing can be confusing for brands trying it for the first time, brands need to create memorable sensory experiences for their customers and this could happen digitally or in person
We as a generation have seen the evolution of retail from independent specialty shops to one-stop-shopping in department stores, malls, and big-box chain stores.
Businesses now need to deliver an end-to-end user experience across all customer touch-points - be it on their website or mobile apps, and at the top of the funnel as well as after-sales service and customer care