The market has seen a spectacular shift in consumer behaviour, with an unparalleled growth in e-commerce operations globally. These developments were prompted by a variety of government policies, initiatives, and limitations.
When it comes to the ever-changing beauty industry, a Gen-Xer has a very positive approach to beauty, they want to find ways to prolong their health and looks by using products that are renewing and help them in aging gracefully.
This segment has specific characteristics and can be differentiated/ identified from others because of tell-tale signs like making huge money, having high-cost life, and doesn't have an emergency fund.
Consumer packaged goods segment have been quick to innovate and pivot to meet the demands of the new normal, engage with consumers more than ever before, stay relevant and sync up with consumer's evolving demands and preferences.