Brand evangelists refer to a concept where the customers themselves promote a brand that they believe in. Just as any sports teams have fans so brands have evangelists. Nothing is more superior to having the customer as your brand ambassador. Read to know
Petrol stations are no more limited to just 'fuel'. They have evolved into convenience hubs catering to the varied needs of motorists like food, dry-cleaning, courier services amongst others. That is where retail takes its next halt!
The youth today is very career oriented and the booming retail industry seems like an apt career path. With institutions offering well drafted courses in Retail Management; it sure will prove to be the right plunge. Let's weigh the options…
Payments are an integral part of shopping. The modes of payments have been enhanced by the introduction of plastic money plummeting the use of paper money. With an array of options available, shopping has become much convenient and exciting.
The Footwear industry has walked quite a journey. From owning a couple of pairs to people categorising their footwear into office wear, casuals, sport, formal and so on, creating a 'footwear wardrobe' of sorts. A look at where the industry is
Mushrooming of malls, departmental stores, hypermarkets, supermarkets and specialty stores have given the Indian customers a world-class shopping experience. But Kirana stores or mom-n-pop stores are the least perturbed by these latest developments as Ind
Wal-Mart opened its first cash-and-carry store under the brand name Best Price Modern Wholesale in Amritsar recently. The store has been declared to be a big success for the company. Now the company is almost ready to inaugurate its second c
The organised retail segment in India is expected to witness better times ahead. It can be attributed to strong economic growth expected in future; likely change in consumer needs, growth expected in young population, working women population.
Airport retailing is heating up as a retail destination with retailers lately. Owing to the consumer traffic and immense opportunities at their disposal, retailers are grabbing on to the prospect. Read on to know the updates
Gauging the market slump, the retailers and also the developers of the retail space are proposing more flexible formats to tide over. One such model is revenue sharing which will more realistically justify the overall not so profitable market scenario.
If you have the aptitude to visualise, and design your store outlook catering to the needs of the consumers, then the career of a retail designer is what you should try your luck at. Excited! Read on to know more