[Funding Alert] Spice Story Gets Funded By a Shark, Raises Rs 70 lakh for 5 pc Equity
Spice story is a Mumbai-based Indian Chutney brand that offers a wide range of authentic and absolutely local chutneys in modern sauce form. These…
[Funding Alert] Home-Grown Coffee Brand VS Mani & Co Raises Rs 19 Lakh for 1 pc Equity on Shark Tank
With numerous up-and-coming coffee brands taking over the market, it came as no surprise how VS Mani and Co, a Home-Grown Coffee brand from South…
2023 will be the year of D2C: 5 Trends Brands Must Know
2022 saw one of India's most talked about festive seasons in recent years. Last year’s sales number set newer records and an increase in demand from…
Why Jaipur Watch Company is on a Success Path Even After Not Securing a Deal on Shark Tank India
Jaipur Watch Company, India’s first micro-luxury watch brand, was started in 2013 by Gaurav Mehta. The brand sells its products through online…
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[Funding Alert] Size Inclusive Brand Angrakhaa Raise Rs 40 lakh for 20 pc Equity on Shark Tank India
Angrakhaa, a retail clothing brand founded by Vishakha Bhaskkar and Asana Riamei has been operational since 2018. The brand offers women's apparel in…
Semi-Permanent Hair Color Brand Paradyes Impress the Sharks, Raise Rs 65 Lakh for 2 pc Equity
Founded in 2021 by Yushika Jolly, Paradyes is a semi-permanent hair color brand. She introduced the brand by identifying a gap in the market. Banking…
How this Mother-Daughter Duo Aims to Empower Indian Artisans with the Help of Sharks
House of Chikankari was founded by the mother-daughter duo Poonam and Aakriti Rawal in 2020 with the aim to create a deeper impact on India's…
Fresh Puja Flower Startup Hoovu Fresh Raises Rs 10 Mn from Sharks Aman and Peyush
Hoovu Fresh, a traditional flower delivery business that deals in fresh flowers and incense sticks on subscription recently raised Rs 10 million from…
How TeaFit Raised a Collective Investment From All 4 Sharks, Startup Valued at Rs 6.25 cr
TeaFit a brand that produces zero-calorie healthy drinks made with natural herbs and ingredients, without sugar or a sweetener recently made an…
How Recode’s Rejection in Shark Tank Worked in Favor of its Growth
Recode is a brand that sells makeup products and cosmetics and has a pan-India presence across more than 250 shops in India. The brand sells its…
Down, But Not Out: Flatheads Founder
Direct-to-Customer online casual sneakers brand Flatheads recently made an appearance on Shark Tank India Season 2 wherein, Founder Ganesh…
Why Mamaearth’s Rumored IPO Valuation Evoked Intense Digital Debate 
Mamaearth’s IPO valuation has become a topic of intense debate today. The proposed, super-premium initial public offering of Rs 2.900 crore has…
How to Build D2C Brands Via User Retention Strategy Powered by Engagement
A brand must establish a relationship with its audience to stand out in today's crowded direct-to-customer (D2C) market. The most effective approach…
D2C Vs Marketplace: Which is More Effective for Personal Care Brands during Festive Sale
It is that time of the year when the festival season takes over the country. While customers throng to their favorite e-commerce websites and portals…
From “Add to Cart” to “Proceed to Checkout”: How D2C Brands are Diversifying Consumer Experience
With the country recovering from the pandemic, the retail industry has resumed its growth trajectory. According to a BCG-RAI report titled “Racing…
{D2C 100} DailyObjects: Functional Accessories
DailyObjects is a functionality and design-driven brand that creates aspirational products for every day. The brand caters to a wide range of…
{D2C 100} WOW Skin Science: Natural Skincare
WOW Skin Science is a direct-to-consumer (D2C) brand focusing on the beauty and wellness market. The brand offers skin care, hair care, body care,…
{D2C 100} Zouk: Going Cruelty-Free
Zouk, a 100 percent PETA-approved cruelty-free bags and accessories brand entered the billion-dollar-plus industry in 2016. It offers products in the…
{D2C 100} Amrutam: Betting Big on Commerce
Amrutam is a preventive and therapeutic brand, offering both application-based and consumable products focusing on holistic healing and addressing…
How D2C Brands are Planning to Drive Sales This Festive Season
The longest festive season in India, which begins from mid-September and stretches till mid-November, is currently underway. The brands are seeing a…
Why Pure Sense is Betting Big on Food Like Skincare
Pure Sense, a personal care brand that offers a range of Skincare, Mood Elevating Fragrances, and Bath & Body products, believes beauty is deeply…