The new decision-makers in the market, the millennials, prefer to look up information on the internet rather than physically engaging with sales personnel or catalog.
Brands need to devise a customized marketing strategy by combining real-time data and customer behavior with a supportive infrastructure and technology.
Winning online means getting the service right - one of the biggest changes post-pandemic is the expectation and demands that consumers have of retailers
Average Indian consumers have become more aware of their needs, global trends, and the diversity of goods and services available in the global markets.
Spinta Digital provides strategic marketing solutions. Using digital marketing and MarTech integrations, they create complete growth plans to position businesses and establish lucrative sales funnels.
Enterprise data is all the data that retail organizations generate, including customer purchase history, punched feedback, loyalty forms, and real-time inventory levels and trends from social media channels.
Today, e-commerce brands of all sizes and across different verticals are leveraging WhatsApp API via providers like Interakt to sell and support their customers.
Seamless retail supply chains for multi-location brick-and-mortar stores, depend on flawless processes, from holistic planning to fool-proof inventory management, to optimize the supply chain and 3PL service providers are doing just this.
'Quick Commerce' or 'Q-Commerce' is a form of e-commerce in which customer orders are fulfilled by platforms within a few minutes of the order being placed.
Logistics businesses are susceptible to financial fraud due to the high transaction volumes. Even a slight compliance oversight can significantly impact the annual turnover and market share.
New-age retailers have no choice but to invest in such data and analytics platforms, as well as the talent with the necessary skills, to digitally transform the way their businesses are run.
This follows closely on the heels of the highly successful launch of 'EK' in November 2021. Users have been loving EK's products spanning home dcor, furnishings, and wellness accessories.
There is an enormous increase seen in the adoption of cryptocurrency in 2021, and accepting crypto payments by a few retailers can be a strong differentiator in this world of competition.