ZONIRAZ is emerging as a premium gold and diamond jewellery retail brand backed by a 45–50 year family legacy in bullion, gold, and silver trading from Alwar, Rajasthan. Built on decades of trust, deep supply chain knowledge, and strong customer relationships, the brand is now expanding into modern Exclusive Brand Outlets (EBOs) across Gurgaon, Delhi, and Jaipur. Positioned in the upper-middle, premium, and luxury segments, ZONIRAZ focuses on high-finish designer gold and diamond jewellery with competitive making charges and strong buyback credibility—two factors today’s informed jewellery buyers value most.
Watch the full webinar to understand the FOCO math, inventory appreciation, and how ZONIRAZ plans to compete with large jewellery chains: Click here
Brand Positioning: Premium Quality at Smarter Making Charges
ZONIRAZ is clearly mapped in the high product quality and mid-to-high price band—targeting customers who want branded trust without overpaying on making charges. Compared to large chains charging ~20 per cent making, ZONIRAZ typically works around ~15 per cent, while maintaining finish, purity (Hallmark HUID), and design parity with national brands. This creates a strong value proposition for premium buyers and wedding shoppers.
Expansion Plan: Focused Rollout in High-Visibility NCR Markets
The first phase targets Gurgaon, Delhi, and Jaipur—markets close to Alwar for tighter control, faster logistics, and superior service. The strategy is to open stores near established jewellery clusters, leveraging existing footfall while differentiating on pricing transparency and product finish.
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FOCO Franchise Model: Investor Funds, Brand Operates
Key Numbers (FOCO):
- Area: ~1500 sq. ft.
- Store Setup: ₹1.23 Cr
- Franchise Fee: ₹7.5 L
- Initial Inventory: ~₹30 Cr (at cost)
- Minimum Guarantee: 10 per cent on total investment
- Revenue Share: 3 per cent (Gold sales), 16 per cent (Diamond sales)
- CapEx Payback: ~5 months
- 10-Year Earning Potential: ~4.5× original investment
- Agreement: 10 years
The investor owns the assets and inventory. ZONIRAZ manages staffing, merchandising, billing, training, and daily operations—ideal for passive investors entering jewellery retail without operational burden.
Partner Profile & Support
Best suited for investors who:
- Can fund CapEx + inventory
- Have strong local networks
- Prefer passive income over daily management
- Seek long-term ROI in a trust-driven sector
ZONIRAZ brings established sourcing from Mumbai manufacturers, hyperlocal design selection, inventory rotation discipline, and trained store teams.
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Why This Works in Today’s Jewellery Market
Indian consumers are shifting from unorganized jewellers to branded stores for purity assurance, transparent making charges, and reliable buyback. With gold prices rising, trust and documentation (HUID, certification) matter more than ever. ZONIRAZ leverages legacy trust while offering a modern retail experience and investor-friendly structure.
India’s organized jewelry retail market continues to attract strong investor interest, and one of the country’s most respected jewelry brands is now opening structured franchise opportunities. Tribhovandas Bhimji Zaveri (TBZ Jewellers) recently participated in Franchise India’s Business Opportunity Over Chai webinar, where the brand detailed its expansion strategy through a Franchise-Owned Company-Operated (FOCO) model.
A Legacy Brand with Deep Consumer Trust
Founded in 1864 in Mumbai’s Zaveri Bazaar, TBZ Jewellers has built a legacy of trust over more than 160 years. The brand has been a pioneer in Indian jewelry retail, becoming the first to introduce a buyback guarantee as early as 1938. TBZ is also known for offering 100 percent hallmarked jewelry across its collections.
Now managed by the fifth generation of the Zaveri family, TBZ offers a wide portfolio of jewelry, including gold, diamond, platinum, and precious gemstone jewelry. Wedding- and occasion-led collections remain the brand’s core strength, catering to high-value, emotionally driven purchases.
For more details, watch the complete webinar discussion video: click here
Growing Presence Across India
TBZ currently operates more than 30 stores across 27 cities in 13 states, with a strong presence in Maharashtra and Gujarat. Nearly 65 percent of the brand’s sales come from wedding and festive jewelry, highlighting its leadership in the premium jewelry segment.
In recent years, TBZ has expanded into cities such as Jaipur, Bhubaneswar, Raipur, Ahmedabad, Vapi, and Hyderabad. Going forward, the brand plans to strengthen its footprint in Andhra Pradesh, Telangana, Karnataka, and select North Indian markets.
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FOCO Model for Consistency and Professional Management
Under TBZ’s FOCO franchise model, the franchise partner invests in the store and owns the inventory, while TBZ manages day-to-day operations. This includes staffing, procurement, merchandising, marketing, and overall store management.
This structure allows the brand to maintain uniform service standards and customer experience across locations, while investors benefit from a professionally run business with minimal operational complexity.
Investment Details and Store Format
A typical TBZ showroom requires 2,000 to 2,500 sq ft of premium high-street retail space. The total investment ranges from Rs 20 crore to Rs 40 crore, depending on the store size and format.
For a full-format store, inventory investment is approximately Rs 37–38 crore. Store interiors and fit-outs cost between Rs 1.5 crore and Rs 2 crore, while the security deposit is around Rs 50 lakh. Since inventory remains on the franchise partner’s balance sheet, investors also benefit from any appreciation in gold and diamond prices.
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Assured Returns and Predictable Payback
One key highlight of TBZ’s FOCO model is its assured return structure. The brand offers a minimum guaranteed return of 10 percent annually on the total investment, providing stability and downside protection.
The expected break-even period is around 6 to 6.5 years, supported by guaranteed returns and improving inventory turns as the store stabilizes. TBZ charges a 1 percent management fee on annual net sales to cover operating costs.
A Strong Long-Term Play in Organised Jewellery Retail
With a century-long heritage, a clear expansion roadmap, and a well-defined FOCO franchise model, TBZ Jewellers offers a compelling opportunity for serious investors. For those looking to enter India’s organized jewelry retail space with a trusted national brand, TBZ’s franchise model offers a stable, long-term business proposition.
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