desk_view
Disney CEO Bob Iger's Marvel ‘Mutiny’, Says Focus is on Quality and not Quantity
Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.
One Piece: Can Luffy & Crew Rescue Cartoon Network in India?
One Piece made its debut on Cartoon Network India amidst declining TV viewership and advertising revenue in the kid's genre.
Homegrown vs Global: Why Indian Pop Culture Is Losing Ground?
India’s AVGC-XR sector, which currently employs 2.6 lakh people across the country, is expected to create 23 lakh direct jobs by 2032. The revenues are expected to cross $26 billion by 2030 up from $3 billion currently.
From Kitchen to Commerce: The Rise of Chef-Branded Products
From limited-edition releases to Fast Moving Consumer Goods (FMCG), chefs are increasingly becoming the face of renowned brands, leveraging their credibility and fan base to drive sales and enhance brand perception.
Lights, Camera, Merchandise: Will Bollywood Pick up the Merchandising Trend?
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
Sole Connections: Footwear Brands Drive 'Sneakerhead' Culture
The global sneaker market has been booming, with a total revenue of approximately $72.7 billion in 2022. Projections suggest this figure will surpass $100 billion by 2026, showcasing the immense potential and growth of the industry.
From Chikoo & Bunty to TMKOC, Gaming Industry Sees Surge in Licensing Deals
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Bagzone Lifestyles Partners with Warner Bros. Discovery
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
Confectionary Giants Sweeten Licensing Initiatives in India
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
Growing Trend of Licensed Eyewear Products in India
The licensed eyewear products contribute approximately 3-4 percent to the overall revenue of eyewear category in India