Brand licensing

Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo...

The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...

India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...

Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re...

For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall....

Dutch brewing company Heineken International has unveiled a new carry-on bag in collaboration with Tumi - the upscale chain known for luggage & briefcases for its annual #Heineken100 program.The...

As brand licensing in India grows, so does the risk associated with underlying contractual arrangements. Kapil Arora addresses the commercial, financial and intellectual property management related ri...