Disney

The old advertising tagline for Las Vegas holds that “What Happens in Vegas Stays in Vegas.” However, as far as the global licensing business is concerned, what happened in Vegas at Licensing Expo...

Superheroes are back in town with the opening of ‘Avengers: Age of Ultron’ and there has been a flurry of activities pertaining to merchandise for Iron Man, the incredible Hulk, Thor and Capta...

Disney's famous aspirational brand - Hannah Montana has undoubtedly established itself as one of the leading tween icons in the country. Keeping the potential in mind, Disney has recently joined hands...

The fast moving consumer products' (FMCG) market is growing and experiencing expansion like never before. One major source behind their growth remains to be licensing besides co-branding, which acts l...

It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...