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Star Power: Top 5 Entertainment Collaborations That Had Us Hooked!
More and more fashion and beauty brands are partnering with the entertainment industry and creating exclusive products that merge style with storytelling. 
Toy Story 2025: Why Global Licenses Are the Secret Behind India’s Fast-Growing Toy Market!
According to a recent report, the Indian toy market is projected to grow at a compound annual growth rate (CAGR) of 12.10 percent from 2025 to 2031.
Cricket Meets Commerce: IPL 2025’s Biggest Brand Collaborations Revealed
The upcoming season is set to witness groundbreaking collaborations, with brands like Third Wave Coffee, Nothing Technology, and Ludic joining forces with IPL teams.
5 Celebrity Fitness Brands That Are Totally Crushing It
These celebrity-backed fitness labels have not only set new benchmarks in the fitness industry but also inspired countless individuals to prioritize their health.
5 Disney Icons That Took Merchandising to Billion-Dollar Heights
Disney characters have been seen embarking on magical adventures, overcoming challenges, confronting villains, and experiencing personal growth in a way that captivates audiences of all generations.
5 Bollywood Celebs Who Are Creating Their Own Mega Brands
From skincare to activewear and ethnic fashion, celebrity-owned brands have carved a niche in the industry, offering products that reflect their founders' personalities and values.
How These 6 Streetwear Brands Are Making Fashion in India Cooler Than Ever!
The fashion industry is flooded with options, with multiple streetwear brands vying for attention.
Top 5 Beauty Brand Collabs That Took 2024 by Storm – See Which Ones You Missed!
From celebrity power to unique storytelling, these partnerships are proof of the magic that happens when top-tier beauty meets star power.
7 Iconic Gaming Characters and Their Epic Merch You NEED to Own in India!
7 Iconic Gaming Characters and Their Epic Merch You NEED to Own in India!
Licensing 2.0: How Indian and Global Brands are Leading the Charge with Innovation and Partnerships
A deep dive into the key trends shaping the licensing landscape in India, as shared by some of the top minds in the industry.