5asec

5àsec, the world’s leading textile expert and the pioneering French dry cleaning and laundry franchise founded in 1968, with a formidable global footprint spanning 25 countries, has signed a Master Franchise Agreement with Franchise India Brands Limited to expand its presence in India’s rapidly evolving apparel care market. This strategic partnership marks a significant step toward organizing and elevating India’s largely unorganized laundry sector.

About 5àsec
Founded over five decades ago in France, 5àsec is a world leader in dry cleaning, renowned for its comprehensive textile care solutions which include dry cleaning, stain removal, laundry, alteration, and specialized fabric care. With more than 1,700 outlets worldwide across Europe, Latin America, Southeast Asia, and now in India, 5àsec combines deep expertise with continuous innovation, delivering superior quality through expert-trained teams and sustainable practices. The brand is recognized for digitalizing its customer journey through online booking and loyalty tools.

About Franchise India Brands Limited
Franchise India Brands Limited stands as India’s premier franchise and retail solutions company with over three decades of experience in enabling and accelerating brand growth across sectors. Under the visionary leadership of Gaurav Marya, Franchise India has empowered thousands of investors and nurtured numerous brands to scale successfully across India and beyond, acting as a catalyst for organized and scalable business models in the country.

India’s Growing Apparel Care Market: A Massive Opportunity
India’s lifestyle transformation and rising disposable incomes have led to a growing demand for organized and quality-driven apparel care services. The organized dry cleaning market alone is projected to grow at a CAGR of about 5.4% between 2025 and 2033, expected to reach around USD 2.1 billion by 2033.Traditionally dominated by informal players, the laundry sector is poised for disruption by credible, technology-enabled brands. With Indians increasingly valuing their clothing and adopting sophisticated lifestyles, the entry of 5àsec into this market through Franchise India’s robust network promises to bring a new standard of hygiene, convenience, and expertise.

Gaurav Marya, Chairman and Founder, Franchise India Brands Limited, said, “We are excited to partner with 5àsec, an iconic global leader with a stellar track record of quality and innovation. We believe India’s laundry industry is ripe for organized disruption. Together, we will redefine garment care standards, bringing the best of international expertise to Indian consumers and entrepreneurs.”

Luis Aranda, 5àsec International Director, 5àsec shared, “India is a high-potential market where lifestyle changes are accelerating the need for premium textile care. Partnering with Franchise India enables us to leverage their deep market knowledge and franchise expertise, ensuring a strong and sustainable footprint while delivering unparalleled service quality.”

Looking Ahead
5àsec aims to expand aggressively across India, targeting double-digit store growth by the end of 2026. This expansion will enable more Indians to experience premium care for their clothing while creating attractive business opportunities for franchisees in this new and growing category.