ANBAC

ANBAC is an Indian premium activewear and athleisure brand built to serve the growing demand for high-performance, affordable sportswear. The brand offers a diverse portfolio of apparel for men, women, kids, and plus-size consumers, making it one of the few brands in the category to focus on inclusive sizing alongside premium quality. With products designed for fitness, training, yoga, athleisure, and everyday comfort, ANBAC aims to make performance wear accessible to a wider customer base.

Brand Vision

ANBAC's vision is to redefine India's activewear retail market by combining quality, affordability, and innovation under one brand. By offering premium products at competitive prices, the company is creating a scalable retail model that appeals to both consumers and franchise partners. Its focus on inclusive fashion, customer satisfaction, and long-term retail growth positions the brand as a strong player in the rapidly expanding sportswear segment.

Franchise Business Model

The brand operates on a Franchise Owned Franchise Operated (FOFO) model, enabling entrepreneurs to establish professionally designed activewear stores with complete operational support. ANBAC provides a turnkey store setup, merchandising guidance, branding assistance, and business support to help franchisees launch and manage their outlets efficiently. The model is designed to simplify store operations while ensuring consistency across all retail locations.

Product Portfolio

ANBAC offers an extensive range of activewear, athleisure, and lifestyle apparel across multiple categories. Its collection includes gym wear, training apparel, yoga clothing, joggers, compression wear, T-shirts, polos, jackets, shorts, loungewear, and coordinated sets. The brand also caters to plus-size consumers with sizes extending up to 6XL, helping retailers reach a broader customer audience and improve overall basket value.

Manufacturing & Retail Advantage

One of ANBAC's key strengths is its vertically integrated manufacturing model, which gives the brand greater control over product quality, pricing, and inventory management. This approach enables faster product availability, competitive pricing, and better supply chain efficiency. Combined with structured merchandising and professionally designed retail stores, the brand delivers a consistent shopping experience while supporting sustainable franchise growth.

Growth Strategy

ANBAC is expanding across India's growing activewear market with a focus on Tier 2 and Tier 3 cities. The brand is leveraging increasing health awareness, fitness participation, and demand for affordable premium sportswear to build a strong retail network. With a scalable business model, operational support, and customer-focused product strategy, ANBAC aims to establish itself as one of India's leading activewear franchise brands while creating long-term growth opportunities for its franchise partners.