ASV Polkis

ASV Polkis is a premium luxury jewellery brand specializing in open-setting Polki jewellery crafted with uncut diamonds and coloured gemstones. The brand combines India's rich jewellery heritage with contemporary luxury aesthetics, creating exclusive collections for bridal, festive, occasion, and everyday luxury wear.

Founded by Ankush Duggal, Surbhi Kumar, and Varun Aggarwal, ASV Polkis focuses on transparency, craftsmanship, and design innovation. The brand operates with complete in-house manufacturing and design capabilities, ensuring superior quality control and distinctive collections that cater to modern affluent consumers.

Its product portfolio includes rings, earrings, necklaces, pendants, bangles, bracelets, brooches, naths, maang tikkas, and bespoke jewellery creations. ASV Polkis also offers customization, refurbishment, repair services, and personalized buying experiences.

The brand is expanding through a FOCO (Franchise Owned Company Operated) model targeting premium high streets, luxury retail destinations, and shopping malls across major Indian cities. Franchise partners benefit from site selection support, store design assistance, staff training, inventory management, technology systems, digital marketing, and ongoing operational guidance.

With growing demand for luxury jewellery, bridal jewellery, designer jewellery, and branded Polki collections, ASV Polkis offers a compelling opportunity in India's rapidly expanding premium jewellery market.