First Fish

First Fish Foods is an online-first seafood and fresh meat brand offering chicken, mutton, and seafood. Focused on freshness, hygiene, and convenience with same-day delivery and ready-to-cook options

Vision: To be India’s most trusted seafood brand with traceable, premium products

Mission: Deliver hygienic seafood from shore to table, blending tradition with modern practices

Services and Categories:

• Channels: E-commerce and retail stores
• Product Categories: Marine fish, freshwater fish, prawns, crabs, and ready-to-eat items

Market Opportunity:

• Fish Market: 22.64 million tons in 2024 projected to reach 36.93 million tons by 2033 CAGR 5.59 percent
• Seafood Market: 12.2 billion dollars in 2024 projected to reach 23.41 billion dollars by 2033 CAGR 7.51 percent
• Online Grocery: 11.4 billion dollars in 2024 projected to reach 87.29 billion dollars by 2033 CAGR 25.38 percent
• Seafood Share: Freshwater fish 65 percent, marine fish 20 percent, shrimp 8 percent, others 7 percent

Growth Drivers:

• Rising urban demand, e-commerce adoption, premiumization, sustainability awareness, and Tier 2 and Tier 3 city expansion
• Strategic focus on ready-to-cook packs, exotic seafood, and digital engagement

SCOT Analysis:

• Strengths: Fresh product focus, online presence, legal structure for franchising
• Challenges: Low brand visibility, undefined infrastructure, lack of certifications
• Opportunities: Cold-chain franchise model, value-added products
• Threats: Quality risks, competition from wet markets, regulatory complexity