Restaurant/QSR/Premium Casual Dining
FLAM'S is a premium casual dining concept rooted in Strasbourg's Alsatian culinary heritage, established in 1989 and now being positioned for expansion in India. The brand specializes in Flammekueche, a crisp Alsatian flatbread, and combines authentic French culinary heritage with localized Indian flavors and an experiential social-dining format.
The concept is designed around high-energy group dining, communal tables and an immersive "Dragon" aesthetic, targeting Gen Z, millennials, corporate groups, students and families. Its India menu follows a strict zero-pork and zero-beef approach, with localized options such as Paneer Tikka and Spicy Guntur Chicken, along with sweet dessert Flam's and craft-beer integrations.
FLAM'S offers two store formats: a 2,500–3,000 sq. ft. flagship designed for 100+ covers and premium Tier-1 high streets, and a 1,500–2,000 sq. ft. Premium Standard format for premium lifestyle malls. The flagship investment requirement is projected at ₹75 lakh–₹1.2 crore. The India expansion strategy starts with Tier-1 markets, beginning with Delhi NCR.
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