GIVA

GIVA is a contemporary jewellery brand that blends elegance with affordability, offering a diverse range of beautifully crafted pieces. Known for its intricate designs and quality craftsmanship, GIVA specializes in sterling silver and gold-plated jewellery, catering to various styles and occasions. Each piece is thoughtfully designed to reflect individuality and modern aesthetics, making it a popular choice for both everyday wear and special moments. Whether you're looking for a statement necklace, delicate earrings, or personalized gifts, GIVA aims to celebrate personal style and meaningful connections through its jewellery.

Opportunity

GIVA is now thrilled to offer a unique franchise opportunity under the Franchise-Owned, FranchiseOperated (FOFO) model. As a leading name in the Jewellery industry, GIVA invites you to partner with us in delivering premium, high-quality Jewellery to discerning customers.

Franchisee Model- Key benefits & Operational points

 Profitability & Stability: Franchisees will be entitled to a margin of 10% on gold jewellery and 23% on silver jewellery, or a monthly minimum guarantee (MG) of 1.5% to 2.0% on the total investment, over and above all operational expenses—whichever is higher.

The franchise agreement will formally capture only the margin terms, while the MG understanding will be aligned separately via email. A quarterly reconciliation will be conducted between the franchisee and GIVA. If the earnings through the applicable margins (10% and 23%) exceed the MG, the franchisee retains the higher earnings. However, if the margin earnings fallshort, the margins for the following three months will be proportionally (to cover for the ending quarter and the next one) increased to ensure the MG commitment is fulfilled.

Fully Refundable Investment: The franchise requires an initial investment of 80 Lakh – Rs. 1.5 Cr to 2 Cr towards inventory, fixed assets (30-40 Lakh) and security deposit towards store premises. The fixed assets are depreciated at 20% every year;the remaining isfully refundable at the end of the franchise tenure. The security deposit will be backed by GIVA and franchise doesn’t have to settle with landlord.

Franchise Tenure & Lock-in: The franchise agreement has a tenure of 5 years, with a 1-year lock-in period.

Manpower Management: All staff at the franchise location will be employed by GIVA through a separate manpower agreement with the franchise. This ensures consistent service quality and reduces the management burden on franchisees. While the store operations liability will be on franchise through the franchise agreement, it will be passed back to us through the manpower agreement.