Lucira Jewellery

Lucira (DIVINECARAT LIFESTYLES PRIVATE LIMITED) is a lab-grown diamond (LGD) jewelry brand, founded in 2025, focused on celebrating meaningful life moments through handcrafted, elegant designs. The brand operates across online and offline channels, with existing stores in Mumbai and Pune and plans to expand into metro cities across India.

Founder & Vision:

Founded by Rupesh Jain, Lucira blends innovation, technology, and sustainability to make luxury jewelry more accessible and conscious.

• Vision: Elevate life’s meaningful moments with exquisite, handcrafted jewelry
• Mission: Craft timeless designs celebrating love, relationships, and individuality

What Sets Lucira Apart:

• Crafted, not mass-produced jewelry
• Continuous design innovation
• Strong omni-channel presence
• Proven leadership execution
• Competitive pricing and VC-backed credibility

Product Portfolio:

• Pendants
• Earrings
• Bracelets
• Rings

Market Opportunity:

• Indian LGD jewelry market size: USD 4.8 billion (2025)
• 13.7% CAGR growth
• Strong government backing for LGD manufacturing
• Increasing acceptance among millennials and Gen Z

Consumer Dynamics:

• Shift from unorganized to organized jewelry retail
• Preference for blended modern–traditional designs
• Rapid growth of online jewelry (10% CAGR from 2024–2030)
• Strong influence of digital discovery and e-commerce

Go-To-Market (GTM) Strategy:

• Position LGD as affordable luxury + everyday wear
• Strategic collaborations beyond influencers
• Focus on premium offline outlets supported by online & omni-channel presence

Franchise Model:

• Preferred model: FOCO (Franchise Owned, Company Operated)
• Ensures tighter control over brand experience, pricing, and operations
• Ideal for premium metro locations and flagship stores

Expansion Plan: Target cities (Phase 1)

• Bangalore
• Ahmedabad
• Delhi NCR
• Hyderabad
• Chandigarh
• Mumbai
• Pune

Ideal Partner Profile:

• Entrepreneurs with strong funding capability
• Multi-unit or retail-experienced partners
• Traditional family jewelers or real estate-backed investors
• Strong operational and local market understanding

Support Provided:

• End-to-end store development & standardization
• Inventory & ERP systems
• Marketing and brand-building support
• Centralized operational and merchandising guidance