Lukson

Lukson is a contemporary lab-grown diamond jewellery label supported by the JK Star Group, bringing over 34 years of expertise in diamond manufacturing and trade. Established by Anand Lukhi and Vedant Lukhi, third-generation jewellers, the brand champions ethical practices, transparency, and accessible luxury for modern consumers.

Core Strengths & Value Proposition:

• Complete vertical integration across diamond growing, cutting, polishing, design, and retail
• Fast-paced launches with fresh collections introduced every 15 days
• Ethical and traceable sourcing powered by advanced CVD technology
• Affordable luxury pricing starting at ₹3,999
• Strong positioning in daily-wear fine jewellery
• 24×7 customer assistance and high repeat purchase behaviour

Product Categories:

• Rings (Fashion, Cocktail, Eternity, Stack, Band, Toi et Moi)
• Earrings (Studs, Hoops, Drops, Huggies, Ear Cuffs)
• Necklaces (Pendant, Lariat, Station, Charm)
• Bracelets (Tennis, Fashion, Charm)
• Curated gift collections ranging from ₹5K to ₹20K

Manufacturing Capability:

• Advanced Surat facility equipped with 250+ CVD machines
• In-house cutting, polishing, grading, and laser processing for quality control and cost efficiency

Brand Ambassador:

• Vaani Kapoor represents the brand, reflecting conscious luxury, modern style, and responsible fashion values

Retail Presence & Expansion:

• Active stores in Hyderabad and Pune
• Planned expansion across Delhi NCR, Mumbai, Bengaluru, Chennai, Ahmedabad, Jaipur, Lucknow, Kolkata, Surat, Indore, Nagpur, Vizag, and more
• Goal of establishing 11+ stores nationwide

Marketing & Omnichannel Presence:

• Strong digital visibility through website, social media, and marketplaces such as Amazon, Ajio, Pernia’s Pop-Up, and Eternz
• Celebrity campaigns, influencer outreach, and fashion collaborations
• Coverage in leading publications including Vogue, Financial Express, Mid-Day, and JewelBuzz

Franchise Support Provided:

• Store layout and branding assistance
• IT and POS infrastructure
• Inventory and stock management
• Marketing execution and digital promotions
• Sales training and operational audits