Pepperfry

E-Commerce & Related

About Pepperfry

In 2012, Ambareesh Murty and Ashish Shah set out to redefine how India shops for furniture by launching Pepperfry, a brand that introduced the country to true omnichannel retail in the home and living space.

Over the years, Pepperfry has challenged traditional retail models by seamlessly blending a rich online catalogue with a strong in-house supply chain and a wide omnichannel presence across 100+ cities in India. By making furniture shopping easier, more accessible, and more inspiring, the brand has changed the way Indian homes come together—quite literally making life a “bed of roses” when it comes from Pepperfry.

Today, Pepperfry stands as India’s largest online marketplace for furniture and home products, offering one of the widest product selections in the category, backed by quality, convenience, and exceptional value.

Founder: Ambareesh Murty and Ashish Shah
Year of Establishment: 2011
Area Required: 400 - 2000 Sq.ft
Investment Range: Rs 10 Lac - Rs 20 Lac
No. of Store Outlets in India: 50-100
Country of Origin: Mumbai, India