Desserts/Ice Cream
Poodyno is a dinosaur-themed ice cream and dessert brand built around premium indulgence, playful experiences and innovative dessert formats. Founded in 2024 by Saurabh Mehdiratta, the brand combines handcrafted ice creams with dinosaur-shaped waffle cones, innovative fusion recipes, shakes, coolers and other experiential desserts.
With a concept designed to create an immersive and Instagram-friendly customer experience, Poodyno aims to become a distinctive dessert destination for families, children and younger consumers. The brand currently operates through food-court presence and is targeting expansion across North India through multiple formats.
Poodyno offers three franchise formats — Cart, Kiosk and Full Scale Outlet — requiring approximately 40 sq. ft., 100 sq. ft. and 250 sq. ft. respectively. The presentation indicates total investments of approximately ₹13 lakh, ₹25 lakh and ₹40 lakh, with a 6% royalty and an agreement period of five years across the formats.
The brand is targeting cities across North India and is positioned to tap into the growing demand for experience-led dessert concepts.
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