Roongta Cinemas

Roongta Cinemas (Roongta Entertainment limited & Dash entertainment pvt) is a new-age luxury cinema brand launched in 2023 by the Roongta Group, a reputed real-estate-led conglomerate. The brand focuses on delivering premium, hospitality-first cinematic experiences in Tier-2, Tier-3, and emerging cities, making luxury cinema accessible beyond metros.

Concept & Differentiation:

• Ultra-luxury multiplexes with plush recliners, couple sofas, and gourmet in-seat dining
• Advanced technology: Dolby Atmos, 4K projection
• Tech-first ecosystem: mobile app for early booking, seat-based F&B ordering, and loyalty rewards
• Focus on hygiene, comfort, and service quality

Operational Footprint & Expansion:

• Opened in 2023: Surat (flagship), followed by Gandhidham, Muzaffarnagar, and Ghaziabad
• Planned cities: Gurgaon, Hyderabad, Ranchi, Ludhiana
• Strategic focus on under-served Tier-2/3 markets with rising disposable incomes and limited multiplex presence

Management Team:

Led by Anil Roongta, Ankit Roongta, Ankur Roongta, with Sanjay Barjatya as CEO, combining real estate expertise with cinema operations and hospitality leadership

Market Opportunity:

• India recorded 7 crore theatre-goers in 2023, surpassing pre-pandemic levels
• 2024 box office collections reached 11,833 Cr, the second-best year on record
• Cinema revenues projected to grow to USD 6.29 Bn by 2030 (5–7% CAGR)
• Rapid closure of single-screen cinemas creates a strong opportunity for modern multiplexes in Tier-2/3 cities

Franchise Model (FOFO):

• Franchisee invests and owns assets
• Brand manages day-to-day cinema operations
• Revenue streams: ticket sales, F&B, advertisements, events
• Ad revenue shared equally between brand & franchisee
• Royalty charged for operational management

Target Markets & Locations:

• Tier-2 & Tier-3 cities across UP, Bihar, Rajasthan, Punjab/Haryana, Maharashtra, Andhra Pradesh, Tamil Nadu, Kerala, Karnataka, and North-East
• Focus on malls, standalone cinemas, redevelopment of old theatres, and mixed-use commercial projects

Brand Support to Franchisees:

• Site selection & feasibility studies
• Cinema design, construction & fit-out
• Technology & POS integration
• Staff hiring & training
• Pre- and post-launch marketing
• Content programming & operational audits

Ideal Franchise Partner:

• Cinema industry professionals
• Real estate developers & investors
• Property owners with suitable locations
• Retail / F&B business operators
• Entrepreneurs seeking diversification