Royaloak

Royaloak is an organized furniture retail brand offering a wide range of furniture and home furnishing solutions inspired by international designs and focused on accessible pricing. Founded by Vijai Subramaniam and Mathan Subramaniam, the brand has built its presence around quality, variety, customer experience and scalable retail operations.

The brand offers furniture across living, bedroom, dining, office and outdoor categories, along with mattresses, modular kitchens, home décor and furnishing solutions. Its portfolio is supported by designs inspired by international markets including America, Italy, Turkey and Malaysia.

Royaloak has developed a strong operational ecosystem supporting its retail network, including warehousing, logistics, inventory management, technology systems, marketing, training, visual merchandising, purchasing and e-commerce support. The brand's franchise proposition is designed to help entrepreneurs enter the organized furniture retail market with established systems and operational assistance.

Royaloak offers multiple franchise formats, including the ROK Value Store and larger Royaloak furniture stores, along with specialized formats such as mattresses, décor and furnishing. The company is also offering master franchise opportunities for entrepreneurs seeking to develop and operate stores across defined territories.

For the ROK Value Store format, the presentation indicates an investment of approximately Rs 35–45 lakh, with an indicative franchise margin of 25%, expected ROI of 55–65% and a payback period of approximately 18–22 months. The larger Royaloak Store format is presented with an investment of approximately Rs 1.30–1.60 crore, an indicative ROI of 55–65% and a payback period of approximately 18–20 months.

With its combination of international furniture designs, organized retail infrastructure, technology-enabled operations and multiple franchise formats, Royaloak presents an opportunity for entrepreneurs looking to build a business in the furniture and home furnishing segment.