Silkriti

Silkriti (METAJEWEL KRAFTS INDIA PRIVATE LIMITED) is a heritage silverware brand founded in 1975, recognized as Rajasthan’s first silver factory. Built on legacy, craftsmanship, and innovation, the brand specializes in handcrafted silver products, blending traditional Indian artistry with contemporary design. All products are designed and manufactured in-house, ensuring consistent quality, authenticity, and innovation.

Legacy & Leadership:

Founded by Mr. Mahesh Sharma, Silkriti has over 50 years of trust and credibility in the silver industry. The brand is now led by the second generation, Mr. Mukesh Sharma, who has expanded Silkriti into a nationally respected silverware and luxury gifting brand with large-scale manufacturing and iconic institutional projects

Product Portfolio:

Silkriti offers a wide and diversified range of premium silver products, including:

• Jewellery (rings, earrings, bracelets, pendants)
• Coins (religious & custom)
• Idols (temple & household, vastu products)
• Trophies & Medals
• Utensils & premium silverware
• Luxury décor & furniture
• Wedding invite cards (silver engraved)
• Fashion accessories

Manufacturing & Craftsmanship:

The brand follows an end-to-end manufacturing process—from ideation and casting to silver cladding, polishing, quality checks, and packaging. With no outsourcing, Silkriti maintains superior control over design precision, durability, and finish.

Unique Selling Propositions (USPs):

• Rajasthan’s first silver factory
• 50+ years of legacy & trust
• 100% in-house manufacturing
• Personalized & innovative designs
• Minimal licensing complexity
• Advanced technology combined with artisan skills
• Diverse product mix across gifting, décor, and lifestyle

Market Opportunity:

• Indian silver market valued at USD 7.5–8 Bn (2024)
• Expected to grow at 11–12.5% CAGR, reaching USD 18–20+ Bn by 2032
• Strong demand from Tier-1 & Tier-2 cities driven by lifestyle changes, gifting culture, rising disposable income, and branded retail adoption

Expansion Plan:

Silkriti plans to open 8–10 Exclusive Brand Outlets (EBOs) across metro, Tier-1, and Tier-2 cities including Delhi-NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, Pune, Ahmedabad, Jaipur, Chandigarh, and Coimbatore.

Ideal Franchise Partner:

• Business families & HNIs
• Entrepreneurs with strong operational capability
• Real estate owners or groups
• Traditional family jewellers seeking brand association
• Partners capable of multi-unit expansion

Brand Support:

• End-to-end store setup & design support
• Training & operational guidance
• Marketing & branding assistance
• Technology & systems integration
• Supply chain and inventory support