Skechers

Internationally Skechers is available in more than 100 countries and sells over 3000 designs in a year.

Skechers came to India in October 2012 and has been busy making inroads in the Indian footwear industry. The company is aggressive on marketing & advertising of its products. They have employed efficient media vehicles to reach out to the target audience which involves TV advertisement on various channels including advertisement during IPL, multi city Press & Radio advertisements plus engaging online campaigns. Skechers was also honoured with, “IMAGES Most Admired Fashion brand of the Year” at the India Fashion Awards 2013 for its launch campaign.

Apart from its wide range of shoes, it is also known for its product quality. The products sold in India are 100% imports from global production facilities and adhere to the stringent quality standards set by the brand.

Skechers offers shoes for:

• Performance - Shoes meant for running, walking & gymming
• Sport – Casual looking sporty shoes, they also double up as multi-purpose shoes
• Lifestyle – This needs no introduction as Skechers is world famous for its Lifestyle shoes
• Kids – With funky cartoon characters as ambassadors Kids range of shoes are an international craze

Franchise Requirements:

• Investment: Rs. 30lac - Rs. 50lac
• Person with leadership experience in related field
• Person with a track record of success in providing the highest level of customer service & satisfaction in business
• Entrepreneurial excellence with zeal to become successful