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Charlotte Tilbury Names Cai Xukun as Global Makeup Brand Ambassador
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
Blaupunkt Expands Portable Audio Lineup with Atomik OMG Speaker
The launch reflects the company’s ongoing focus on innovation in the consumer audio segment, catering to evolving preferences for powerful yet versatile sound systems.
Power by Bata Introduces EasySlide Collection for Hands-Free Footwear Convenience
The collection, starting at Rs 2,999, features DuoFoam+ technology for impact absorption and energy return, ensuring long-lasting comfort.
boAt Unveils Smart Tracking Tag to Address Everyday Search Frustrations
The campaign highlights the common frustration of misplacing valuable items through a series of video assets featuring well-known collectors.
Tata Consumer Expands in Premium Wellness Tea Market
This new variant, launched under Tata Tea Premium, is formulated with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, catering to changing consumer preferences for beverages that offer both taste and health benefits.
A COLORFUL ADVENTURE BEGINS: Purple Turtle & Colour Fairies Join Bradford License India’s Portfolio for Strategic Expansion into Various Categories!
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
Fortune Foods Strengthens Brand Presence at Maha Kumbh 2025 with 'Ahar Kumbh' Initiative
With a focus on nourishment, the company introduced *Ahar Kumbh*, a project designed to recreate the comforting experience of "Ghar Ka Khana" for the thousands of devotees visiting the Kumbh Mela.
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
How Lavie and Payal Singhal are Making Designer Fashion Accessible for Every Woman
Crafted from premium vegan leather, the collection reflects Lavie and Payal Singhal’s commitment to eco-friendly practices.
Safilo Group and Under Armour Extend Eyewear Partnership Through 2031
The renewed licensing agreement reflects a broader trend in the eyewear industry, where functionality and performance are becoming as important as style.