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Hasbro Promotes Casey Collins as President for its Consumer Products Division
Casey will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, Lego, McDonald’s, Mattel, Miniso, NBCUniversal, Netflix, Nestlé, Paramount Global
Hello Kitty & Friends Team up With McDonald’s For Happy Meal
This crossover promotion will introduce 10 exciting new Happy Meal toys including Hello Kitty x Dark Magician, Cinnamoroll x Blue-Eyes White Dragon, Badtz-maru x Red-Eyes Black Dragon.
Neopets Signs Major Toy Agreement
Brokered by Mix Licensing Group and Carlin West Agency, the deal will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.
Costume Division of JAKKS Pacific Extends Licensing Agreement for "CoComelon" and "Blippi" in North America
Disguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail this fall.
Hoegaarden Joins Hand with Designer Rahul Mishra
Hoegaarden & Rahul Mishra Join Hands for ‘Summer in a Glass’ Edition
Marathon Watch and Jeep Join Forces for Military-inspired Timepiece Collection
This collection serves as a testament to utilitarian design principles and honors the origins of each brand.
Dabur Herb'l Charcoal and Star Wars Unite for Limited Edition Toothpaste
This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
Shruti Haasan Joins Hands with Kalamandir Jewellers as Brand Ambassador
The association with Shruti Haasan, daughter of iconic actor Kamal Haasan and actress Sarika Thakur, is expected to bolster consumer trust and brand loyalty for Kalamandir Jewellers, further enhancing its legacy of over 37 years.
Tata CLiQ Luxury Partners with Ziniosa to Elevate Pre-Owned Luxury Experience
This collaboration aims to provide customers with a meticulously curated selection of Pre-Owned Timeless Icons, focusing on luxury handbags renowned for their craftsmanship.
Coca-Cola India Foundation Partners with Hockey India to Empower Women's Hockey
Aligned with Coca-Cola India's dedication to sports, the three-year partnership underscores its role in shaping the sports and gender equality landscape positively.