Enterprise

TI Cycles, the leading bicycle manufacturer in India, has entered into brand licensing partnership with the US based Pacific Cycles, part of Dorel Industries Inc., to bring children?s bike brand Sch...

The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...

India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...

Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...

Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re...

Amidst the series of speculations and predictions, The US Presidential elections got unimagined results, and so did the business empire of Donald Trump – much of which is built on brand licensing....

Talk about the licensing industry around a decade ago, and one could only think of characters and TV properties conceptualised and extended into various categories. But now c...

The beginning of the presidential electoral campaign has not only evoked curiosity among the general public, but those related to the brand Trump as well. And to much dismay, the beginning of presiden...

Howard Schultz, CEO of Starbucks once said, “The most powerful and enduring brands are built from the heart.”Everyone would admit that brand building is a lengthy and time taking process with a ...

The growing penchant towards owning a bit of the entertainment content has for sure fuelled the brand licensing and merchandising industry in India thus making it reach the worth of more than $700 bil...