Enterprise

Ccholena Chaturvedi :LI: Is there is a benchmark for licensing fees/royalties etc in the licensing industry which is followed across nations and across categories?Kelvyn Gardner :KG: Usually, the ...

Learn while you play seems to be the growth mantra of the toy licensing industry which is attempting to aggressively expand this category. And, on offer include video-based stories and fables, toys re...

Vrinda Oberai :VO: How do you see the future of licensing with respect to FMCG products and how it can help retailers explore various non-core categories in conjunction with reaching a variety of aud...

Popular television serials and shows like Game of Thrones are an integral part of modern ‘pop’ culture, and ‘fans’ often want their favourite actor or actress to be a part of their daily lives...

Akhilesh Kumar Rai, IP Head, AZB and Partners talks about India emerging as hot market for different genres of licensing etc. while emphasizing on ...