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How K-Pop, K-Dramas, and Merch are Sweeping India's Retail Market
This is not just about entertainment; it’s a billion-dollar business opportunity. With over 156.6 million Hallyu fans globally and 15 million in India alone, Korean companies are increasingly recognizing the potential of expanding into India.
Krispy Kreme Launches Barbie-Inspired Doughnuts for 65th Anniversary Celebration
For a limited time, fans can indulge in the exclusive Barbie x Krispy Kreme Collection, available at participating Krispy Kreme locations.
Netflix and 4700BC Introduce Gourmet Popcorn Pairings for Premium Entertainment
This unique collaboration features Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra.
Shemaroo Partners with Sandbox-BharatBox for Jab We Met Digital Collectible Launch
The launch will feature an exclusive collection of 3,333 unique digital avatars of Geet, which will be available for purchase.
Velvet Caviar Unveils Limited-Edition Beetlejuice Collection Ahead of Sequel Release
The new "Beetlejuice" collection continues this tradition by reimagining the brand’s best-selling phone cases with distinctive designs inspired by the beloved Tim Burton film.
Medusa Beverages and Warner Bros. Unveil 'House of the Dragon' Inspired Beer Collection
This collaboration represents a perfect fusion of Medusa's renowned brewing expertise and the captivating world of the HBO Original series, "House of the Dragon," creating a truly unique offering in India's beverage market.
VAHDAM INDIA & Paramount Launch 'Emily in Paris' Tea Collection
Timed with the streaming of Season 4 of the beloved Netflix series, this collection brings the allure of Parisian sophistication to tea lovers across the U.S.
Lenskart Launches Harry Potter-inspired Eyewear Collection with Warner Bros. Discovery
The collection features meticulously designed frames that embody the essence of each Hogwarts house.
Ospree Duty Free Hosts Silent Challenge for ‘A Quiet Place: Day One’ in Mumbai
To capture the film’s suspenseful essence, Ospree Duty Free created a dark, immersive room experience that mirrors the film’s chilling ambiance.
Marvel's 'Deadpool & Wolverine' Sparks Massive Brand Collaborations in India
Marvel's 'Deadpool & Wolverine' Sparks Massive Brand Collaborations in India