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Garfield's Merchandising Masterstroke
From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat. 
BIC Cello Introduces 'Hallyu' to Schools with Latest K-Series Fountain Pens
India proudly ranks as the second-largest consumer of Korean content, witnessing a staggering 775 million views for the renowned K-pop group BTS on YouTube in 2023 alone.
SpongeBob Turns 25: Paramount Celebrates its India and SEA Success
While in 2025, Paramount Global will re-launch Dora followed with the much-awaited SpongeBob animated feature movie.
Peppa Pig is A Key Focus for Hasbro’s Expansion in Emerging Markets
With a strong presence in Asia, the Middle East, and India, Hasbro is broadening its reach in various formats to enhance its brand growth.
Mumbai Indians Announce Launch of New Animation Series ‘The Mighty Indians
The Mighty Indians,’ an intellectual property owned by Mumbai Indians, represents a groundbreaking venture in India.
Mattel Celebrates 80 Years with Major Game Releases
Mattel has announced a multi-year strategic partnership with Outright Games, a publisher of family-friendly interactive entertainment. The partnership kicks off with the release of three new games.
‘Mattel to Outpace Industry Growth and Gain Market Share in 2024’
During a recent earnings call, Mattel Inc. disclosed its financial results for the first quarter, reporting a net loss of $28 million, a significant improvement from the previous year's loss, along with an enhanced gross margin.
Secret Location and Hasbro Bring Lite-Brite to Life at Illuminarium, Las Vegas
Opening on June 5, this 60-minute experience merges the nostalgia of Lite-Brite with state-of-the-art technology.
Audible and Hasbro Join Hands for Peppa Pig’s Play-A-Long Podcast
As the animated show celebrates its 20th anniversary this year, the rich storytelling for all family listening occasions has been created to reaffirm Peppa Pig's commitment to providing quality entertainment for families.
Organic Harvest Teams Up With 'Mr. & Mrs. Mahi’ as the Official Skincare Partner
In this collaboration, Organic Harvest's range of 100 percent certified organic skincare products takes center stage.