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Jedi Joy: Quirky Collabs Bring Star Wars to Life
From limited-edition apparel collections featuring characters like Darth Vader and Princess Leia to collectible toys that recreate epic battles, the space franchise celebrated Star Wars Day on May 4th.
Panda-monium at Wankhede, Mumbai Indians' Kung Fu Crossover
Under this partnership, Mumbai Indians’ e-commerce destination, MI Shop along with its licensee A47.in, will be the preferred platforms for fans to explore and acquire the limited-edition Kung Fu Panda X Mumbai Indians collection.
Bubble Skincare Partners with Disney and Pixar's Inside Out 2
The Bubble Skincare x Disney and Pixar’s “Inside Out 2” collaboration will be available on HelloBubble.com, Ulta.com and Walmart.com and will enter Ulta and Walmart stores nationwide in May and June.
With Fingers Crossed, Tackling Digital Piracy and Counterfeiting
The 2023 Review of Notorious Markets for Counterfeiting and Piracy (the Notorious Markets List), released by the US Trade Representatives report included three Indian markets in New Delhi, Mumbai, and Bengaluru
Homegrown vs Global: Why Indian Pop Culture Is Losing Ground?
India’s AVGC-XR sector, which currently employs 2.6 lakh people across the country, is expected to create 23 lakh direct jobs by 2032. The revenues are expected to cross $26 billion by 2030 up from $3 billion currently.
Barbie x Kartell: A Stylish Fusion of Toy and Furniture Design
Celebrating Barbie’s 65th anniversary, the new collaboration unites five Kartell chairs – ‘AI’, ‘Venice’, ‘Louis Ghost’, ‘Masters’, and ‘Ero|S|’, all by Philippe Starck – in Barbie’s fun style and distinctive bubblegum Mattel pink.
Sip in Style: Starbucks Unveils Exclusive Mickey and Friends Merchandise
Inspired by the timeless bonds of friendship embodied by iconic Disney characters like Mickey Mouse, Minnie Mouse, and Donald Duck, the limited-edition collection features a cheerful array of merchandise adorned with colorful designs and messages
P&G X BBC Studios: Pampers Introduces Easy Ups for Happy Toddlers
This spring, Pampers steps in to aid families in conquering this hurdle by introducing new Easy Ups Training Underwear prints featuring the beloved character Bluey, in partnership with BBC Studios.
Coca-Cola Takes the Marvel-ous Route: Uniting Worlds, One Sip at a Time!
Fans can begin collecting characters as packaging begins to rotate on shelves in more than 50 countries across North America, Latin America, Europe, China, Japan, and the Asia Pacific region.
Prime Video's "Fallout" Series Sets Stage for Massive Licensing Campaign
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.