desk_view
Lights, Camera, Merchandise: Will Bollywood Pick up the Merchandising Trend?
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Crossover Craze: How Anime and Gaming Collide to Build Brand Love
As per Fortune Business Insights, The global video games market size is projected to grow from $199.74 billion in 2022 to $307.19 billion by 2029, at a CAGR of 6.3 percent
Funky Monkeys Partners with ace Turtle to Open Indoor Play Areas at Toys“R”Us Stores
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
Funko Enters Premium Collectibles Business
Based on the food mascot, Project Fred 01 – Bob’s Big Boy is a homage to Funko’s first product, the Bob’s Big Boy Wacky Wobbler.
The Shifting Landscape of Entertainment Licensing and Merchandise
Transforming beloved characters and stories into tangible products, the innovative trends of entertainment licensing has reshaped the diverse universe of merchandise.
India is an Evolving Licensing Market: Vikram Sharma Warner Bros. Discovery India, Southeast Asia & Korea
Globally, entertainment and character licensing contribute around 41%, while in India, it's only 26%.
Heinz Partners with Paramount, Launches The Godfather Sauce
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
Joy Personal Care and Gujarat Giants Team Up for Inclusivity in Sports
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.
PUMA India Expands Cricketing Landscape with Official Kit Partnership with Delhi Capitals
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.