Entertainment

Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest editi...

For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall....

Brand and Character Licensing Business is built on one very strong foundation – The Community of Fans. With the dynamic nature of technology and the massive influence of the internet in our lives, c...

Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for to...

Comic book legend Stan Lee's POW! Entertainment and Graphic India, a character entertainment company, have come out with Mighty Girl, a new female superhero for India.The new "Chakra The Invincible ...

India's licensing and merchandising arm Cartoon Network is aiming for a double digit growth this year as it partners with some of the biggest brands including Perfetti, Myntra, Unilever, Mondelez and ...

In between the marketing for release of Avengers: Age of Ultron, merchandise had been showing up everywhere. While Captain America and Iron Man were leading the rooster of licensed merchandise space, ...

India as a market for licensed merchandise has evolved a lot and hence has the demand. The consumers no more want a product with brand logo ‘slapped’ on it but are looking for variations. While th...

It was during Brand licensing Show 2015, that Martin Brochestin,SVP Industry Relations and Information, LIMA Worldwide spoke about Star Wars being a ‘phenomenon’ in Indian licensi...

Touted to be the first ever tentpole of Indian film industry, Baahubali has marked its presence across categories including live action series, graphic novels and is soon foraying into mer...