Entertainment

Licensing and merchandising for kids’ apparel is catching trend, with character adorning the apparel range. While many put the character on piece of cloth, Saugato Bhowmic...

The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...

For all those TV fans hooked to their favourite programmes, BBC's popular characters cast a spell on them and they like these characters to be present intimately in their daily grind, to add some fun....

Diamond Comics is an integral component for any young child and early teenagers’ reading list, and often even adults reminisce about these popular characters, Chacha Chaudhary, Saboo, Bini Chachi, R...

The world is witnessing a fast evolving market with a rush of competitive products entering in every day. Customers are in a quandary discerning which is best amongst them as all are equally good. The...

The animation industry is evolving like never before and this trend is being best taken forward by DQ Entertainment International (DQE) across the world. DQE is a global animation, gaming and live act...

Ask any music lover, and he will vocally explain how difficult it is to get original merchandise of popular rock and ‘metal’ bands like Megadeth, Slayer or Lamb of God. And, if one were to order t...

The adorable character Garfield once held the Guinness World Record for being the most syndicated comic strip, and it currently generates merchandise-related revenues of $ 750 million - $ 1 billion an...

Warner Bros is intertwined in almost every child’s life, whether it is Looney Tunes or Merry Melodies, or the ‘action packed’ Batman and Tom and Jerry, or the blockbuster Harry Potter. This US-b...

Yash Raj Films, the legendary Bollywood production house, with a string of box office hits including Jab Tak Hai Jaan and Band Baaja Baaraat, was also amongst the first in this segment to leverage the...