In June, a human-sized Labubu doll sold at auction in Beijing for a staggering $150,000.
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
While licensing has traditionally been the playground of multinational giants, Funskool has methodically built a licensing-led portfolio that spans international games, animation franchises, action figures, and educational kits.
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
From fashion and food to gaming and tech, these partnerships are taking movie marketing to an entirely new level.
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
In 2024, the Pop Mart revealed that Labubu had become one of its top-grossing IPs, the character has consistently outperformed expectations with every new drop.
the brand is ramping up inventory buffers, expanding regional warehousing, and forging new retail partnerships to ensure a seamless supply chain.
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
The collaboration is a heartfelt tribute to Kerala’s deep-rooted culinary traditions and emotional connection with food.
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
This marks the brand’s second location in India, further expanding its footprint in the country under the leadership of the Malpani Group, its master franchisee.
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
The game also marks the return of the narrative-driven “Braking Point” mode, continuing the storyline at the fictional team Konnersport, which was introduced in F1 23.
Inspired by the fans’ unwavering love for the movie, Claire’s, an American retailer of accessories, jewelry, and toys, launched a collection featuring the beloved alien character.
The park includes Augmented Reality (AR) and Virtual Reality (VR) zones, offering dynamic, high-tech encounters with the dinosaur age.
A wave of Harry Potter collaborations is sweeping across India—and fans can’t get enough.
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
The Creambell and KidZania collaboration is more than a marketing campaign—it is a testament to how brands can become part of the story that children remember, learn from, and enjoy.
The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.
The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.
The launch introduces seven special edition, high-performance PCs, each sporting custom designs inspired by iconic elements of the Minecraft universe.
Fossil brings the legendary DC Super Hero to life through a curated line of watches, wallets, and jewelry that reflect the enduring legacy of Superman.
The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.
In celebration of this high-profile association, Bisleri has introduced special limited-edition bottles that feature branding inspired by the action-packed film.
As of April 13, 2025, Oita Airport in Kunisaki, Oita Prefecture, has been temporarily renamed Oita Hello Kitty Airport in celebration of Expo 2025 in Osaka.
As part of the celebration, the poster and trailer of IFFI 2025 were officially launched.
The show is currently in high-speed production and is scheduled for completion by the end of 2025.
With these additions, tonies continues its mission to promote screen-free, educational entertainment that supports cognitive and emotional development through the power of storytelling and music.
The franchise is launching an all-new digital game titled Teletubbies: Custard Chaos in collaboration with Smobler, a next-gen gaming studio based in Singapore.
Each toy will be designed to challenge young minds, offering hands-on learning inspired by real-world science and engineering.
Each set in the lineup is inspired by iconic Hot Wheels designs, featuring precision details, customization options, and real metal components.
With FLIQS, Watcho is building a space where creators—especially those with original, regional, or unconventional narratives—can break through traditional barriers.
Following the overwhelming response to its first pop-up in Gurgaon, the brand brings the Wizarding World to Bengaluru from May 1 to June 3, 2025.
Minecraft continues to evolve into a global lifestyle brand, offering fans new and meaningful ways to engage with the world’s most popular sandbox game.
This new edition pays homage to the enduring legacy of Exile on Main Street, widely regarded as one of the band’s most influential works.
The limited-edition packs feature fan-favourite characters such as Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel.
As part of the expansive development, Bharti Real Estate has earmarked 300,000 sq ft — approximately 10 percent of the total leasable area — specifically for a global entertainment park.
Planning your next visit to one of the entertainment parks, but can’t choose the perfect destination? The article can help you make up your mind as it covers the Top 7 Entertainment Themed Parks for Kids in India that promise nonstop fun, adventure, and p
More and more fashion and beauty brands are partnering with the entertainment industry and creating exclusive products that merge style with storytelling.
By introducing content in Hindi, Tamil, and Telugu, the brand aims to make Hello Kitty’s magical adventures more accessible and enjoyable for a wider audience.
According to a recent report, the Indian toy market is projected to grow at a compound annual growth rate (CAGR) of 12.10 percent from 2025 to 2031.
As Head of Global Business Development, Cheng will focus on identifying expansion prospects, forming strategic alliances, and leveraging new opportunities in key international markets.
Disney characters have been seen embarking on magical adventures, overcoming challenges, confronting villains, and experiencing personal growth in a way that captivates audiences of all generations.
The 2025 LEGO Brand Days collection caters to a wide range of interests, offering something for every enthusiast.
Looking ahead to the next five years, the company’s vision is to make Jai Jagannath a household name across India.
Shinchan’s growing popularity in India has been fueled by Sony YAY!, which has been airing new episodes and movies in multiple Indian languages since 2024.
The campaign featuring Karan Aujla launches today, marking the start of a comprehensive promotional initiative spanning digital platforms, outdoor activations, and retail outlets.
The brand's journey is a testament to its commitment to delivering high-quality content that blends entertainment with education.
Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile, the ‘DHONI’ app grants users access to Single.id’s vast retail network.
Positioned as an audio-first platform, Velvet curates engaging, cinematic, and imaginative audio content, predominantly in Hindi, with plans to introduce content in English and other Indian regional languages soon.
The lineup, featuring brands such as AXOR, Bata, Being Human, LEGO, The Souled Store, TVS NTORQ, Welspun, and more, spans across apparel, accessories, footwear, home essentials, and two-wheelers.
With Peppa Pig being a favorite among young audiences worldwide, this latest launch is expected to be a hit with both children and parents.
Running from 7th February to 16th February 2025, the campaign aims to bring moviegoers closer by helping them discover their unique love language through the world of cinema.
The collection will be available exclusively on A47.in starting February 7, 2025, giving fans an opportunity to own a piece of cinematic history ahead of the film’s release.
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