Fashion & Lifestyle

The collection debuts alongside the brand’s newly launched campaign, ‘Ease Please’, featuring actor and brand ambassador Vir Das.

Inspired by the laid-back charm of the season, the new range embraces minimalism, comfort, and everyday elegance, making it the perfect companion for warm-weather style.

Inspired by the real-life health journeys and fitness commitments of some of India's most beloved personalities, these brands go beyond lip service to offer real value.

Fronting the campaign is celebrated actor and style icon Sobhita Dhulipala, whose distinctive fashion sensibility and empowering presence perfectly align with the spirit of the collection.

The launch is also supported by a new advertisement film featuring brand ambassador Virat Kohli, which playfully brings the product’s promise to life.

The debut collection brings to life the strength and symbolism of two of the world’s most revered superheroes—Superman and Wonder Woman.

The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.

Adding star power to this launch, actress and wellness enthusiast Kriti Sanon has been introduced as the face of Tetley’s wellness green tea portfolio.

The campaign highlights nature’s key forces—sun, earth, water, and mountains—translating their essence into fashion-forward apparel that is as durable and stylish as it is meaningful.

A key highlight is the Sculpted Knot Ring, part of DiAi’s signature Knot series.