Saif Ali Khan will lead Sparsh Pearl’s expansive 360-degree marketing strategy, which includes television ads, digital campaigns, OTT platforms, and outdoor promotions.
Customers visiting GKB Opticals outlets can explore the product first-hand through live demonstrations and purchase the Ray-Ban Meta collection in-store.
The collection spans across multiple lifestyle categories—apparel, accessories, school supplies, home essentials, and more—curated in partnership with 21 global and local licensees.