The collaboration between GUESS Inc. and Tata CLiQ is a significant milestone for both brands as they strive to bring trendy, high-quality denim to the Indian market.
Currently, Lemon Salons boasts 10 outlets across Mumbai and plans to expand by opening five more stores by the end of 2025, with potential expansion beyond Mumbai.
The campaign is set to be showcased across print, digital platforms, and General Entertainment Channels (GECs) in multiple regional languages, reaffirming the brand's commitment to celebrating India’s cultural heritage.
This exciting partnership is complemented by the launch of a captivating new campaign titled ‘Kya Baat Hain,’ which showcases Vaani Kapoor and aims to further cement the brand’s presence in the competitive tiles market.