The property, operating under the Ginger brand, is positioned to cater to both business and leisure travellers, in line with the company’s strategy to grow in high-demand urban markets.
The property has been developed in partnership with Pure Hotel Pvt Ltd and is the group’s first project in the region after its operations in Amritsar.
The expansion reflects a strategy to strengthen presence across leisure, pilgrimage, and urban markets while increasing visibility in high-demand locations.
With this addition, the company will have a total of 17 properties in Uttar Pradesh, including operational hotels and upcoming projects such as Welcomhotel Prayagraj, WelcomHeritage Badi Kothi, and Fortune Select Ayodhya.