The company’s entry comes amid growing demand in India’s travel and hospitality sector, supported by changing consumer preferences and increasing interest in experience-led and design-focused stays.
The development aligns with the group’s strategy to expand its presence across key religious tourism markets in India, where demand for organised hospitality services continues to grow.
The company has signed Summit Gulma River Resort in Siliguri and Summit Falling Water near Darjeeling, both planned as 30-room properties focused on nature-led experiences.
Hotel owners are opting for franchise partnerships to benefit from brand recognition, global distribution systems, and operational expertise while retaining ownership
The project will involve a comprehensive renovation and repositioning of an existing 150-key property, along with the addition of 100 new rooms to increase the total inventory.
The project will be developed on land owned by Alfavision Overseas, along with land held by certain promoter group entities, covering a total area of about 220 acres.