brand licensing and merchandising

Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...

Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...

Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens...

Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...

Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise based on local content has been puzzling the Indian licensing industry s...

Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the entertainment major’s characters into the Bab...

The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...

Tangerine, the designer brand for home solutions category, also a part of Indian Home Variations & Distributions LLP, has been appointed as the authorised licensee for Sanjeev Kapoor branded produ...

Licensing Industry Merchandisers’ Association (LIMA) – The worldwide trade organization for the licensing industry is rigorously working towards advancement of professionalism in licensing. ...

Mustang Socks & Accessories is one of the home grown brands that have come of ages. While they have successfully positioned socks as more of a fashion accessory, they have been an acti...

Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...

Ccholena Chaturvedi :LI: Is there is a benchmark for licensing fees/royalties etc in the licensing industry which is followed across nations and across categories?Kelvyn Gardner :KG: Usually, the ...

Vrinda Oberai :VO: How do you see the future of licensing with respect to FMCG products and how it can help retailers explore various non-core categories in conjunction with reaching a variety of aud...

Vrinda Oberai :VO: Which are the regions/countries where Symfollies is present currently with respect to business activities?Johan Casselman :JC: Symfollies is now sold in all continents to many ...

Vrinda Oberai :VO: What are your expectations from the two recent deals you’ve cracked?Ronak Sheth :RS: We have very high expectations from the two brands as they are both doing very well in th...

Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...

Sweta Pal :Who are your major retail partners?Roshini Bakshi :We want our fans across India to experience our brand and we reach them via different formats including hypermarkets, departmental st...

Sweta Pal :Kindly highlight your licensing strategy, given the varied characters in your portfolio.Saugato Bhowmik :We have a portfolio of icons and a key target segment for us include children a...

LicenceIndia :What are the key trends in the broader licensing industry?Anand Singh :The character-based licensing segment is set to grow aggressively over the next few years, and with increased a...

Akhilesh Kumar Rai, IP Head, AZB and Partners talks about India emerging as hot market for different genres of licensing etc. while emphasizing on ...