Brand Licensing in India

Television brand Thomson has made a comeback to the Indian market through licensing and in no time, it has disrupted the Indian TV market with its sky rocketing sales. The br...

Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...

Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...

Even as movie buffs around the world gear up for yet another blockbuster from Marvel Studios – Avengers: Infinity Wars – brands have started monetizing on the franchise. Of late, French multin...

The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...

It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...

For French brand Absorba, this is just the right time for the baby boom in the India, given the increasing awareness amongst consumers for kids’ fashion. The brand is going to foray soon in India th...

ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion vi...

It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...

While Baahubali has been smashing all records and is touted as the first tentpole franchise in the history of Indian cinema's box office, it has already set foot in retail industry, courtesy brand lic...