Brand Licensing in India

Even as movie buffs around the world gear up for yet another blockbuster from Marvel Studios – Avengers: Infinity Wars – brands have started monetizing on the franchise. Of late, French multin...

The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...

It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...

For French brand Absorba, this is just the right time for the baby boom in the India, given the increasing awareness amongst consumers for kids’ fashion. The brand is going to foray soon in India th...

ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion vi...

It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...

While Baahubali has been smashing all records and is touted as the first tentpole franchise in the history of Indian cinema's box office, it has already set foot in retail industry, courtesy brand lic...

Started off as an independent portal addressing the pain points of artists, Paintcollar has nagged licensing rights for the most popular home-grown franchise Bahubali. Started by four engineers, the b...

Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...

Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...

Smiley – the brand created 45 years ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substantial growth driver for it. In a candid c...

The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is wha...

Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens...

What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...

Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent company Xilam has licensed out the character in consumer product segment.In a conversation with License India, ...

American brand Ashley, considered to be among the biggest furniture brands globally, is planning to open 100 stores in India over the next few years. The company, which made a debut in India last mont...

An alumnus of The University of Nottingham, Alok Kamat found brand licensing to be the best bet for vertical expansion of his family business, and thus incorporated Alkam License Products ...

Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...

Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise based on local content has been puzzling the Indian licensing industry s...

Brainchild of actor and stand-up comedian Gaurav Gera, YouTube and Instagram character Shopkeeper #Haanji Bhenji has been taking up the internet by storm. The character has close to 46,846 subscribers...