Brand Licensing in India

Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...

Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise based on local content has been puzzling the Indian licensing industry s...

Brainchild of actor and stand-up comedian Gaurav Gera, YouTube and Instagram character Shopkeeper #Haanji Bhenji has been taking up the internet by storm. The character has close to 46,846 subscribers...

The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...

No questions that eCommerce has been the growth driver in fashion segment that has been dealing with the issues of distribution despite aspirational consumers. Especially in the case...

One of the world`s largest fashion and lifestyle channels FTV has premiered into salon segment in the country, after Real Estate and hospitality. At the moment the brand is in the process of creating ...

Rubans – a brand born out of an amalgamation of creativity and business acumen has bagged the licensing rights of French fashion label Marie Claire for fashion Jewelry. The brand not only in...

Being Human – The Salman Khan Foundation has tied up with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond Jewelry. 20 per cent of all the Jewelr...

Tangerine, the designer brand for home solutions category, also a part of Indian Home Variations & Distributions LLP, has been appointed as the authorised licensee for Sanjeev Kapoor branded produ...

Talk about Romero Britto, the Brazilian-born and Miami-made iconic pop artist, and all one could think of is bold colours and vivid patterns. The artist catapulted to fame in 1988, when his art was ch...