Aditya Birla Group

Gold loans are witnessing strong demand in India. Building on this demand, Aditya Birla Capital Limited (ABCL) has entered into the gold loan business, adopting a strong pan-India franchise model for building this vertical.

The gold loan business will be operated through the company's non-banking financial company (NBFC) arm and is expected to complement its existing retail and MSME lending operations.

The move reflects a broader shift in the hospitality sector towards specialised, experience-led food concepts with a clear brand identity.

The brand has built a strong identity around its contemporary café culture, upbeat in-store experience, and health-forward offerings.

Louis Philippe launches its first exclusive store in Bahrain’s Seef District, expanding its premium menswear presence across the GCC region

This collaboration celebrates art and color like never before, showcasing superior product performance alongside the vibrant world of modern and contemporary art.

The collection boasts over 16,000 designs in gold, polki, and diamond, with an emphasis on reinventing classic styles like polki and kundan, and incorporating local crafting practices.

Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...

British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...